You’re here because you need to:
- Acquire new donorsAt a cost per donor that actually makes sense.
- Raise more from the donors you haveReactivation, renewals, sustainers, upgrades.
- Build a program that lastsNot one that burns out your list and sounds like everybody else.
- Win an electionDigital fundraising and advertising for progressive campaigns.
At Perennial, we build to last. Whether you’re trying to win an election, influence an audience, open a new channel of revenue, or get more from the list you’ve already built, we’ll help you grow a program with roots.
Donor Acquisition
We use a mix of in-house and vetted acquisition sources/platforms to get your messaging in front of prospects who become your donors!
Digital Fundraising
Finding donors is hard enough, now try keeping them! We build programs that engage your hard-built lists or work to re-engage inactive segments.
Email/SMS Programs
Looking for someone to manage your owned and operated channels? We are pioneers of email and SMS marketing in the digital space, running award-winning campaigns that keep a list engaged and drive donations.
Digital Advertising
We can be your paid media planners, buyers, and analysts — optimizing for whatever objective you need on paid social, search, programmatic, high impact, and more.
Offline Direct Response
We believe the best fundraising programs are multi-channel. Our specialty may be digital, but we are also practitioners of direct mail, telemarketing, face-to-face, and more. We can help you integrate and grow mass market fundraising across the board.
Program Audit
Not sure what you need? Let us get under the hood — a full audit of your program that charts a course for the future.
Finding people who care
Perennial is an expert in connecting campaigns and causes with targeted audiences who will care about your cause. From texting rentals, to lead gen strategy, to advertising, we use a mix of in-house solutions and best-in-class tactics to grow your list and fundraising.
Tax the Ultra-Rich Now
TURN needed resources to compete with the billionaires funding a campaign to defeat Prop 40, the nation’s first ever Billionaire Tax. We raised thousands at a consistent ROI in under six weeks.
Chris Gallant for Congress
When Chris Gallant was hit with homophobic attacks, he turned to Perennial to raise money via SMS. We raised thousands in the initial hours.
Malcolm Kenyatta, PA State Representative
Malcolm isn’t afraid to speak truth to power. When John Fetterman refused to commit to backing a Democratic U.S. Senate Majority, Malcolm spoke out and we amplified his voice while building up his supporter file.
Most fundraising optimizes for today. We optimize for the tenth gift.
If you know what your immediate ROI is, but not what your second gift conversion rate is, it’s possible you are stuck in the fundraising sugar high.
Quick wins and turnarounds can be important at key moments. Rapid response doesn’t always wait for a six point plan. But if your digital fundraising depends on constantly bringing in new donors without an evaluation of what happened to your existing donors, your program isn’t optimized.
A human agency for the AI age.
Artificial intelligence has made digital content fast and cheap… and it shows.
Every first draft is written by a human. Someone deleting, rewriting, deleting again, cursing at their keyboard, and revising until it sounds like you — not like an algorithm’s average.
AI writing has a shape, and readers have learned to recognize it: The averaged voice of everything ever posted on the internet. Recognizable and forgettable at the same time.
To stand out, you will need strategic donor intelligence, sharper segmentation, and a recognizable human voice rather than generic slop quite literally coded to sound exactly like everything else.
We are not anti-AI! But making a donation is almost always an emotional decision that comes from the heart. LLMs have powerful pattern recognition and analytical capabilities that can accelerate our work and surface insights faster than ever before. We will use AI to supercharge the parts of your program that come from the head.
Jacob was the primary digital strategist for the California Democratic Party for over two years, guiding our online fundraising through the 2024 cycle and Proposition 50. When he joined, our fundraising had stagnated. We were relying on nationalized and generic copy that was losing effectiveness with our audience. Jacob led the process of recentering our program on genuine grassroots organizing in California and building a fundraising voice that actually sounded like us.
We raised 180% more online in 2024 than in 2022, and in 2025 we raised 216% more than in 2023. Nearly tripling revenue two cycles in a row, with a program our senior staff and stakeholders were proud to put their names on.
I’d recommend Jacob to any organization that wants to grow its digital fundraising year over year — without sacrificing its voice, its values, or its donor relationships to do it.
Our founder Jacob is a mass market fundraising expert with a decade of experience leading digital programs for campaigns, nonprofits, PACs, and brands.
He began his career in brand advertising, developing content campaigns for blue-chip corporate clients. After shifting to the social good space, he raised record-breaking sums for progressive candidates and organizations, earning a C&E Reed Award for Best Use of Testing and steering the agency he ran to its most award-winning year in 2021.
Jacob directed a digital transformation at a United Nations–affiliated nonprofit, increasing revenue eightfold in three years, building a seven-figure sustainer program, and winning a Gold 2025 DMAW MAXI Award for best donor acquisition campaign as well as numerous Gold-level distinctions at the Shorty Impact Awards.
Having held consultancies or founding roles with three donor acquisition firms and list brokers, Jacob deeply understands the strategy, tactics, and (critically) the data behind new supporter acquisition.
Perennial is proudly founder-led, with a small hands-on team and a bench of specialists. That means you get specialized depth when you need it, without being billed for it every single month.
Let’s build something that lasts.
Want to chat about your fundraising program? We’d love to hear from you.
Work with us