Growth that compounds.
Most programs chase the short-term spike. We build durable donor value — raising more now while growing relationships that last for years.
Most fundraising optimizes for today's gift. We optimize for the next five.
If you know what your target immediate ROI is, but not your retention rate, it’s possible you are stuck in the fundraising sugar high.
Quick wins and turnarounds can be important at key moments. Rapid response doesn’t always wait for a six point plan. But if your digital fundraising depends on constantly bringing in new donors without an evaluation of what happened to your existing donors, your program isn’t optimized.
A human agency for the AI age.
Artificial intelligence has made digital content fast and cheap… and it shows.
Every first draft is written by a human. Someone deleting, rewriting, and revising until it sounds like you — not like an algorithm's average.
AI writing has a shape, and readers have learned to recognize it: Smooth, uniform, and unremarkable — the averaged voice of everything ever posted on the internet. Recognizable and forgettable at the same time.
That means the winners will have better donor intelligence, sharper segmentation, and a recognizable human voice rather than generic slop quite literally coded to sound exactly like everything else.
We are not anti-AI! But making a donation is almost always an emotional decision that comes from the heart. LLMs have powerful pattern recognition and analytical capabilities that can accelerate our work and surface insights faster than ever before. We will use AI to supercharge the parts of your program that come from the head.
Human Judgment
If you want to know what worked for the most high profile organizations last year, feel free to ask an LLM. If you want to develop a strategy that matches your organization, your moment, your resources, you need tested human judgment that can discern which tactics to abandon, which to adopt, and which will rhyme but not quite repeat. We have proven experience across 501(c)(3)s, 501(c)(4)s, 527s, and campaigns.
Multi-Channel Acumen
Date the platform, marry the strategy. For your program to endure and thrive you can’t be devoted only to one or two channels — you have to be comfortable adapting your message for the best platforms, at the best times. We have experienced the rise and fall of costs on numerous platforms, and can guide you to investments that best serve your program.
Data Discipline
Discipline is a key word here. Data can be marshaled to justify almost anything — including tactics with a strong initial return that quietly burn out your donors. Discipline is knowing the difference between a number that flatters this quarter and one that builds the next five years.
Growth strategy
Need to grow your list, attract more advocates, convert more donors, have a bigger impact and larger reach? We can help expand your funnel, increase name recognition, boost conversions, and grow perennially.
Mass market fundraising
We are performance marketing experts who can develop strategies specifically for the point of conversion. Our specialty is digital fundraising, but we are also practitioners of direct mail, telemarketing, face-to-face, and more.
Email/SMS Marketing
Looking for someone to manage your owned and operated channels? We are pioneers of email and SMS marketing in the digital space, running award-winning campaigns that keep a list engaged and drive donations.
Digital Advertising
We can be your paid media planners, buyers, and analysts — optimizing for whatever objective you need on paid social, search, programmatic, high impact, and more.
Supporter Acquisition
The trend has become unfortunately clear: Supporter files have been shrinking for the last several years. We can help you acquire more supporters who convert at below average cost and stay for above average periods.
Program Audit
Not sure what you need? Let us get under the hood — a full audit of your program that charts a course for the future.
Jacob is a mass market fundraising expert with a decade of experience leading digital programs for campaigns, nonprofits, PACs, and brands.
He began his career in brand advertising, developing content campaigns for blue-chip clients including Hulu, Verizon, eBay, PayPal, Taco Bell, and the U.S. Air Force. Inspired to make an impact during Donald Trump’s first term, he spent the next three election cycles raising record-breaking sums for progressive candidates and organizations, earning a C&E Reed Award for Best Use of Testing and later leading the agency he managed to its most award-winning, highest MRR cycle yet.
Jacob led a digital transformation at a United Nations–affiliated nonprofit, increasing revenue eightfold in three years, building a seven-figure sustainer program, and winning a Gold 2025 DMAW MAXI Award for best donor acquisition campaign.
Having held consultancies or founding roles with three donor acquisition firms and list brokers, Jacob deeply understands the strategy, tactics, and (critically) the data behind new supporter acquisition.
As founder of Perennial, he now brings this expertise to help causes and campaigns acquire new supporters, drive engagement, and raise more money. Based just outside the swamp in the DMV, Jacob loves evangelizing Maryland and talking about how the Purple Line is “almost here!”
Jacob was the primary digital strategist for the California Democratic Party for over two years, guiding our online fundraising through the 2024 cycle and Proposition 50. When he joined, our fundraising had stagnated. We were relying on nationalized and generic copy that was losing effectiveness with our audience. Jacob led the process of recentering our program on genuine grassroots organizing in California and building a fundraising voice that actually sounded like us.
We raised 180% more online in 2024 than in 2022, and in 2025 we raised 216% more than in 2023. Nearly tripling revenue two cycles in a row, with a program our senior staff and stakeholders were proud to put their names on.
I’d recommend Jacob to any organization that wants to grow its digital fundraising year over year — without sacrificing its voice, its values, or its donor relationships to do it.
